When it comes to marketing, it's all about providing your audience with all the information they need to make an informed decision, and become clients!
Sometimes (well, most times!), we tend to overcomplicate things and... focus on the wrong things.
Your football side hustle's marketing should bring awareness, encourage consideration, facilitate conversion and keep clients satisfied.
Essentially, these actions can be represented in a funnel format. As a brand, you can provide your audience with content and actions that are aligned with where they're at in the customer journey.
By knowing what your customer journey looks like, you're in a better position to build a content strategy that is providing real value to your future customer.
Listen to the episode below to learn more about the digital marketing funnel and what you can start doing to market your football side hustle online.
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