• Your brand has a story to share.

    You're passionate about soccer and want to showcase your brand's reputation, build income, and leave a lasting legacy in the game you love.

  • You wear multiple hats.

    You're juggling responsibilities, from brand development to client outreach, on and off the pitch. You also need support to manage your daily operations.

  • You don't know where to start.

    With the right digital marketing strategy, you can pinpoint your audience, create purposeful content, seize opportunities, and achieve your objectives effectively.

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Meet Yvan Delia-Lavictoire

Hi, I'm here to assist.

I'm a digital marketing strategist with a passion for football.

I've worked in football for 15 years now, on projects with MLS, EA Sports, Budweiser, Copa90, UEFA, CONCACAF and a few brands in and around the industry.

I provide digital marketing solutions to brands and organizations who want to build and grow their online presence.

Book a call


I have delivered projects with these brands in football.

  • Audit

    Evaluate your digital presence, pinpoint areas for improvement to optimize your brand's online presence.

  • Strategy

    Identify your target and develop a customized digital plan aligned with your goals for maximum impact.

  • Content & Creative Services

    Craft engaging stories that aligns with your strategy, resonates with your audience and strengthens your online presence.

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  • Patrice Bernier

    Launch and management of a digital marketing campaign to celebrate the career of a Canadian international and local legend.

  • UEFA eChampions League

    Video content production and project management with client Boombox Group, a global team, talent and stakeholders across multiple time zones, including UEFA and EA Sports.

  • Copa90

    Support in the production of a series featuring Montreal's soccer and food scenes with Adam Richman, Facebook Watch and Copa 90.

  • Montreal Impact

    I had the opportunity to accompany the Montreal Impact in its MLS debut as content manager, from 2012 to 2014.

  • MLS

    I worked as a journalist for Major League Soccer, documenting the steps leading up to the Impact's entry into MLS.

  • Complete Striker

    Digital marketing strategy and storyline for the launch of a soccer development complex for young athletes.

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"It was an enriching collaboration, based on listening and sharing!"

It was an enriching collaboration, based on listening and sharing. We benefited from progressive coaching that took into account the reality of our organization. What's more, Yvan is very realistic about the budgetary implications of the decisions he makes.

Jean-Louis Gusiew
General Manager, FC 3 Lacs


"Yvan is a real swiss army knife when it comes to anything football."

We've thrown him in the deep-end (!) and he has always managed to walk away with awesome results.

When it comes to managing or producing creative projects, or simply interviewing his childhood heroes, we know we can count on him to deliver above expectations.

He's truly appreciated by our team and our clients!

Alexa Lavergne
Boombox Group


What is Lavictoire?

Lavictoire is a football-specific platform launched by Yvan Delia-Lavictoire.

The services provided are offered through Collective Pace Inc.

What are your service fees?

Our entry-level package start at $1,200 CAD.

Book a discovery call if you're interested in learning more about our packages.

I'll be more than happy to guide you through our vision, process and service fees.

Our budget is tight. Can you help?

I'd love to learn more about your needs and challenges.

Click here to book a discovery call.

Do you have experience with nonprofits, such as local clubs or charities?

I've just started working with local youth soccer clubs, in early 2023.

This is a new project and I'm very enthusiastic about discovering the realities, challenges and needs of youth soccer clubs.My professional experience has allowed me to work with the Montreal Impact, Major League Soccer, RDS, Bell Media, CONCACAF, EA Sports FIFA, UEFA, Copa90 and Patrice Bernier.

Are you also in charge of content production?

Over the years, I've developed a network of entrepreneurs, creators and creatives who can support the creation activities.

I've got more questions!

Happy to answer them!

Book a discovery call.

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