Digital Marketing Services for soccer brands

Lavictoire offers custom digital marketing services tailored for soccer brands and personal brands.


Is this you?

  1. Over the years, your brand has built up a story with the beautiful game.
  2. Your brand is looking to increase its visibility, both offline and online.
  3. Your brand is looking for new ways to earn income.
  4. You don't know if your brand's website is optimized for search engines.
  5. You haven't mastered the use of online platforms such as email marketing or social media, but know it's important.
  6. You're busy, maybe a litle overwhelmed.
  7. You still don't know what to write or publish on your brand's digital platforms.
  8. You're not sure how to use content creation tools for your digital platforms.
  9. You don't know how to measure your online performance.
  10. You publish sporadically, spontaneously. There's no strategy... yet!


If you answered Yes to 2 (or more!) of these choices, keep scrolling.

Your brand has a story with football.

You're in the football space because you want to build reputation, skills, income and legacy.

Whether locally or globally, you want to have an impact on the game we all love.

You're busy, you need help.

You wear many hats.

You're busy developing your brand, creating your product or service offering, managing your finances, reaching out to potential clients, working on partnerships, building a website, managing your social media platforms.

You also need to stay on top of your daily operations.

Your brand could benefit from an improved online presence.

An effective digital marketing strategy could help you identify your target audience, build content with purpose, seize new opportunities and reach your business goals.

Here to assist

Hi, I'm Yvan

I'm a digital marketing strategist with a passion for football.

I've worked with Major League Soccer, the Montreal Impact (now CF Montreal) and RDS.

After 12+ years of working in this industry, I'm eager to contribute even more to the development of a football economy for personal brands and small businesses.

Book a discovery call


I had the opportunity to work with these reputable organizations in football industry.

  • Patrice Bernier

    Launch and management of a digital marketing campaign to celebrate the career of a Canadian international and local legend.

  • UEFA eChampions League

    Video content production and project management with client Boombox Group, a global team, talent and stakeholders across multiple time zones, including UEFA and EA Sports.

  • Copa90

    Support in the production of a series featuring Montreal's soccer and food scenes with Adam Richman, Facebook Watch and Copa 90.

  • Montreal Impact

    I had the opportunity to accompany the Montreal Impact in its MLS debut as content manager, from 2012 to 2014.

  • MLS

    I worked as a journalist for Major League Soccer, documenting the steps leading up to the Impact's entry into MLS.

  • Complete Striker

    Digital marketing strategy and storyline for the launch of a soccer development complex for young athletes.

1 of 6


What is Lavictoire?

Lavictoire is a football-specific platform launched by Yvan Delia-Lavictoire.

The services provided are offered through Collective Pace Inc.

What are your service fees?

Our entry-level package start at $1,200 CAD.

Book a discovery call if you're interested in learning more about our packages.

I'll be more than happy to guide you through our vision, process and service fees.

Our budget is tight. Can you help?

I'd love to learn more about your needs and challenges.

Click here to book a discovery call.

Do you have experience with nonprofits, such as local clubs or charities?

I've just started working with local youth soccer clubs, in early 2023.

This is a new project and I'm very enthusiastic about discovering the realities, challenges and needs of youth soccer clubs.My professional experience has allowed me to work with the Montreal Impact, Major League Soccer, RDS, Bell Media, CONCACAF, EA Sports FIFA, UEFA, Copa90 and Patrice Bernier.

Are you also in charge of content production?

Over the years, I've developed a network of entrepreneurs, creators and creatives who can support the creation activities.

I've got more questions!

Happy to answer them!

Book a discovery call.

1 of 3