Is this you?

  1. Over the years, your organization has built up a history and contributed to the development of several generations of young people.
  2. Your organization is looking to increase its visibility, in particular to increase the number of memberships.
  3. Your club is looking for new sponsors and partnerships.
  4. You don't know if your website is optimized for search engines.
  5. You haven't mastered the use of social media, but know it's important.
  6. Your organization is busy, even overwhelmed: you don't have time to publish content online!
  7. You still don't know what to write or publish on club platforms.
  8. You're not sure how to use content creation tools for the website and social media.
  9. You publish sporadically, spontaneously. There's no strategy.
  10. You don't know how to measure your online performance.

If you answered Yes to 2 (or more!) of these choices, keep scrolling.

Your football organization has a huge role to play

It's an integral part of the community, neighbourhood, city, region and province.

Year after year, it contributes to the development of young players, both on and off the field.

You're busy, you need help!

As a manager, you wear many hats.

You set up new programs, hire new resources, manage memberships, purchase equipment, find new sponsors, organize tournaments, take part in new competitions and much more.

Your organization can benefit from an improved online presence.

An effective digital marketing strategy could give you more visibility, subscriptions and partnerships. It could even give you access to new competitions and recognition.

Here to assist

Hi, I'm Yvan

I'm a digital marketing strategist with a passion for football.

I've worked with Major League Soccer, the Montreal Impact (now CF Montreal) and RDS.

After 12+ years of working in this industry, I'm eager to contribute even more to the development of our soccer.

Book a discovery call


I had the opportunity to work with these reputable organizations in football industry.

  • Patrice Bernier

    Launch and management of a digital marketing campaign to celebrate the career of a Canadian international and local legend.

  • UEFA eChampions League

    Video content production and project management with client Boombox Group, a global team, talent and stakeholders across multiple time zones, including UEFA and EA Sports.

  • Copa90

    Support in the production of a series featuring Montreal's soccer and food scenes with Adam Richman, Facebook Watch and Copa 90.

  • Montreal Impact

    I had the opportunity to accompany the Montreal Impact in its MLS debut as content manager, from 2012 to 2014.

  • MLS

    I worked as a journalist for Major League Soccer, documenting the steps leading up to the Impact's entry into MLS.

  • Complete Striker

    Digital marketing strategy and storyline for the launch of a soccer development complex for young athletes.

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Packages available

Our packages include research and meetings to learn more about your brand's reality, challenges and needs.



$800.00 CAD

Designed for all clubs looking to better understand their online presence and plan their next steps.


  • Online performance audit
  • Digital Recommendations
  • Google Business optimization
Book a discovery call



Inquire for fees

For clubs looking to to optimize their online presence throughout the year and develop in-house content campaigns.

Includes everything in the Kickoff plan plus:

  • Digital marketing strategy
  • SEO optimization
  • Content calendar recommendations
Book a discovery call

Turnkey Solution


Inquire for fees

Complete service for clubs who want to boost their online presence and delegate some of the content production.

Includes* everything in the Training plan plus:

  • Monthly content capture
  • Social copywriting + publishing
  • Editable templates and visuals
  • Quarterly performance report

*with a 12-month agreement

Book a discovery call


Do you have experience with youth soccer clubs?

I've just started working with youth soccer clubs.

This is a new project and I'm very enthusiastic about discovering the realities, challenges and needs of youth soccer clubs.My professional experience has allowed me to work with the Montreal Impact, Major League Soccer, RDS, Bell Media, CONCACAF, EA Sports FIFA, UEFA, Copa90 and Patrice Bernier.

Are you also in charge of content production?

Over the years, I've developed a network of entrepreneurs, creators and creatives who can support the creation activities.

What are your service fees?

Our entry-level package start at $800 CAD.

Book a discovery call if you're interested in learning more about our packages.

I'll be more than happy to guide you through our vision, process and service fees.

Our budget is tight. Can you help?

I'd love to learn more about your needs and challenges.

Click here to book a discovery call.

What is Lavictoire?

Lavictoire is a project launched by Yvan Delia-Lavictoire

The services provided are offered through Collective Pace Inc.

I've got more questions!

Happy to answer them!

Book a discovery call.

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